JMPR Public Relations, a Woodland Hills, Calif.-based public relations firm specializing in transportation, lifestyle, travel and consumer products, has been named agency of record to four new clients Concorso Italiano, Gunther Werks, Hubject and CarBlip.
As the automotive industry undergoes a significant transformation towards EVs and new mobility solutions, JMPR welcomes two new clients in the space. Hubject is a company that is paving the way for EV drivers, helping them easily find, access and pay for charging stations from one app and one account. With an already established presence across four continents and 26 countries, JMPR is working closely with the internal team on the communication strategy to break into the U.S. market.
CarBlip is another tech intense addition to the JMPR roster and to the auto buying marketplace. This app is the only car buying and negotiation platform of its kind with a seamless negotiation process helping facilitate customers through the car buying process. JMPR will be responsible for planning and executing the company’s official launch and awareness campaign.
JMPR has also returned as agency of record for Gunther Werks, a California-based company currently working on the limited run production of the ultra-high performance 400R. The Gunther Werks 400R is a modern interpretation of Porsche’s last air-cooled 911, the 993. JMPR will continue to promote the 400R internationally, as well as take on public relations activities for several new projects the company has in store.
JMPR has returned as the agency for internationally lauded Concorso Italiano, a multi-faceted luxury lifestyle event held on the Monterey Bay Peninsula in California every August as part of the famed Monterey Historics Week. Concorso Italiano, famous for the diverse and significant collection of exhibited Italian cars, is centered on as many as 1,000 Italian and European exotic automobiles. The event is also one of the “big three’’ shows of car week after nearly 30 years. JMPR is charged with maintaining coverage for the event across major national and international media outlets and handling social media strategy, in addition to helping with media credentialing and select sponsor relations.
“We have been at the forefront of the automotive industry for more than 40 years,” said JMPR President Joseph Molina. “We are excited to see our partners fuel progress within the industry and we hope to continue to help shape the future of automobility.”
In addition to the agency’s new clients, JMPR is also proud to announce the addition of two new team members. Alexandra Domecq has joined the team as a Senior Account Executive and Jessica Shein as an Account Executive, each playing key roles in the JMPR automotive, aftermarket, business, lifestyle and travel client teams.