NEW YORK CITY, NY – November 12, 2024 – Journey Further, a leading performance marketing agency, today announced significant enhancements to its proprietary marketing platform, Salient™, positioning itself at the forefront of the digital marketing industry.
Salient™: Unlocking Consumer Value Through AI-Powered Innovation
Salient™, an end to end, marketing technology platform, offers a comprehensive suite of tools that work in harmony to provide unparalleled insights and optimization capabilities across various marketing channels. The platform empowers marketers to make data-driven decisions, streamline operations, and drive measurable results, by unlocking the drivers of consumer value through four distinct areas; opportunity, audience, relevance and impact.
“At Journey Further, we believe in combining top talent, useful technology, and a client-first approach to empower our clients to not just keep pace with change, but to lead it,” said Duncan Smith, Global Chief Product Officer at Journey Further. “Salient™ is the embodiment of this philosophy, designed to help global clients unlock new opportunities to grow their business at every touchpoint.”
AI-Powered Innovation Opens the Black Box of Search
Building on the robust foundation of Salient™, Journey Further’s latest update introduces a new feature, search excellence, to the platform. Built to revolutionize PPC campaign management, this game-changing feature gives clients the power to:
- Track optimization with custom scoring, pinpointing growth opportunities faster.
- Access real-time performance data, spotting issues instantly before they affect results.
- Tap into a rich A/B testing database, sharing insights seamlessly across teams.
- Ensure adherence to best practices, boosting transparency and account quality oversight.
With search excellence, Salient™ now delivers sharper insights, smarter decisions, and better outcomes on a daily basis, offering the opportunity to optimize campaigns in real-time.
Driving Results with Comprehensive Marketing Solutions
Search excellence is just one feature of the Salient™ platform, which was developed uniquely for brands seeking attention-worthy results. For instance, the location optimizer feature streamlines operations with real-time inventory management, automated bidding, and geo-targeted insights, all aimed at maximizing ROI and enhancing data-driven decision-making.
“Journey Further’s approach has made a huge difference to our business effectiveness. The activity has driven a significant improvement in the efficiency of our digital marketing and enabled us to drive customers to the right locations whilst also giving us greater visibility of web availability and we’re delighted to be working with them,” said Hazel Clark, Head of Demand Marketing at Boots Hearingcare in a recent case study.
Adding to the platform’s capabilities is trends monitor, a feature that integrates data from Google and TikTok to pinpoint trending topics and monitor seasonal demand shifts. By tapping into these insights, businesses can strategically target high-demand products, refine their planning processes, and seize emerging trends ahead of competitors.
“Our Social Media and Content team love this dashboard, they find it so useful,” attested Will Morris, Media Manager, for Virgin Money.
To learn more about Journey Further’s Salient™ platform, go to www.journeyfurther.com/salient.
Proven Success and Industry Recognition
Journey Further’s innovative, data-driven approach has attracted a roster of household names, with recent partnerships including Barbour, Clarks, and Sizzler. The agency’s impressive growth trajectory is underscored by:
- Expanding from just 3 to over 160 specialists across four global offices
- Increased revenue by 335% over last 4 years
- Achieving transformative results for brands, such as a 500% increase in store visits
Sasha Shennikov, Marketing Director at Sizzler, shared: “Journey Further’s data-driven approach was instrumental in breathing new life into the Sizzler brand. Their unique formulas helped us uncover untapped channels for ROI, particularly in digital PR and social media.”
About Journey Further
At Journey Further, we don’t just deliver results – we push the boundaries of what’s possible. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds and New York City, all on a mission to take brands beyond the limits of performance, platform optimization, and human potential. As a global, full-service digital media agency, we believe in transparency, innovation, and expertise to create partnerships that drive real, measurable impact.
For more information about Journey Further, visit journeyfurther.com and follow on LinkedIn for marketing insights and resources.