JumpCrew, a leading acquisition marketing platform, announced that it has hired Lavall Chichester in the newly created position of Chief Marketing Officer. JumpCrew partners will benefit from the same marketing leadership Chichester brought to projects with Apple, Kaiser Permanente and Western Union. He will lead a growing team of more than 20 marketers.
Chichester was previously at MullenLowe Mediahub and MullenLowe Profero where he was Global SVP of Search, Content Marketing and was recognized as AdAge’s 40 Under 40 list (2015). He is currently a 2018 finalist for the Bing Agency Awards Exec of the Year for his exceptional job in championing search and innovating in voice technology. He helped build the MullenLowe Profero search group into a multi-million-dollar business in less than a year, and tripled the size of the search team. He was also part of the executive pitch team to win global accounts including Harley-Davidson and Rémy Cointreau among others.
“We are very excited to welcome Lavall to the leadership team of JumpCrew,” said Robert Henderson, Co-founder and CEO of JumpCrew. “His wealth of ad agency experience will help productize—and increase—our data-driven marketing offerings in a way that will accelerate success for our clients and attract new business.”
“I am thrilled to lead JumpCrew’s marketing team and guide the strategies for their growing roster of clients,” explained Chichester. “Ad agencies are suffering because most cannot prove ROI, and in contrast JumpCrew is scaling their business rapidly because they drive results and prove ROI through smart technology. On top of that, their company culture is vibrant like electricity. Their commitment to being a learning-focused organization aligns with my personal philosophy. I’m excited to use my craft to innovate and build the future of digital marketing at JumpCrew.”