Kahn Media has introduced its new branding and website which build upon the agency’s reputation as a leader and disruptor in the marketing/communications space and represent the future vision of its president and CEO. In addition to its new website and branding, Kahn Media has also announced a number of strategic staffing changes, additional services and new clients.
Kahn Media’s new branding and website features a clean, modern look that was designed to convey the company’s focus on its clients, the future and results. This focus has helped its over two dozen clients lean into the pandemic-related challenges and thrive with the expansion of direct-to-consumer programs that have contributed significant growth to their bottom line. The new Kahn Media website features a complete archive of the company’s “KM101” educational content that helps inform and educate businesses as well as in-depth case studies that spotlight the results-oriented work of the firm’s award-winning team across its diverse range of clients.
“Our new logo and website signify the beginning of a new era for Kahn Media,” said President and CEO Dan Kahn. “The entire marketing and public relations landscape has changed dramatically over the past decade and we’re constantly rewriting the rule book. This is why we’ve pivoted many of our clients’ strategies to include a heavier emphasis on influencer activation, content creation and digital marketing because, if the past 18 months have taught us anything, it’s that it is more important than ever for brands to have a direct line of communication and ways to engage with their target consumers.”
To stay on top of the ever-changing media landscape and consumer behaviors Kahn Media has helped many of its clients pivot to a content-first strategy. While content creation has always been a staple of Kahn Media’s services, the agency just recently announced that it has built a network of 14 Instagram channels that reach over 1.1 million combined followers in the automotive, classic car, collector, car, truck, Jeep, off-road, and luxury-lifestyle markets to which it can promote its clients’ content for additional reach outside of owned and earned media channels. In addition to its “KM Network” of Instagram pages, Kahn Media has also leaned harder into influencer marketing and expanded its content marketing team to included full time writers, editors, and studio and ambient photographers as well as its digital marketing program to include Facebook/Instagram/Google shopping, Amazon Merchant Services, SEO and a full suite of direct-to-consumer facing services.
Kahn Media has also made several recent strategic hires and staffing changes. Jeff Dillow, a PR agency leadership veteran with two decades of experience in outdoor, automotive, CPG, CSR and crisis communications, has joined the team as an Account Supervisor leading one of Kahn’s three account teams and overseeing major accounts like Lotus Cars, SEMA and the Goodguys Rod & Custom Association. Kahn Media has also promoted Russell Stacey to its Director of Digital Marketing, following his six-year track record of continual growth of the company’s digital marketing capabilities and team, and Heather Buchanan to the newly created position of Creative Project Manager, where she will utilize her exceptional organizational skills to ensure all creative projects receive the support they need from all departments and are completed on deadline.
In addition to its new branding, website, services and staffing changes, over the past year Kahn Media has also received a major business accolade, conducted numerous high-profile campaigns and signed four major new clients. For the fourth consecutive year, the agency was again recognized by its regional business journal as the top PR agency. It also conducted multiple major campaigns for clients including producing a video and promoting the US launch of the new Emira sports car from Lotus Cars, planned and executed virtual launch and media drive events for Piaggio Group Americas to introduce three new motorcycles from the storied Aprilia and Moto Guzzi brands, promoted nearly a dozen new exhibit openings at the Petersen Automotive Museum, and helped its event clients like The Quail, A Motorsports Gathering, the Rodeo Drive Tour d’Elegance, Goodguys and the Velocity Invitational thrive and receive more media attention and ticket sales than ever during a very unusual and challenging year. Notable new clients that started this year include CarParts.com, OPTIMA Batteries and the Specialty Equipment Market Association.
Kahn Media, Inc., is a Southern California-based full service public relations and integrated marketing agency focused on the mobility, technology, outdoor and luxury-lifestyle markets. With a deep understanding of the new media landscape, Kahn builds campaigns that increase brand awareness, consumer interaction and sales using its large in-house team to craft cohesive public relations, social media, influencer, content marketing and digital ad campaigns that cascade across all forms of media to inform, influence and engage consumers. For more information, please visit www.KahnMedia.com.
