fbpx

Kelly-Moore Paints Makes the Leap to SugarCRM to Fuel Innovation and Business Transformation

by | Jul 26, 2022

The race to differentiate the customer experience has many organizations moving to replatform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints, a company that made the move from Salesforce to the award-winning AI-driven SugarCRM platform, to fuel innovation and business transformation.

Kelly-Moore Paints is one of the largest employee-owned paint companies in the U.S. and is a manufacturer and retailer of high-quality interior and exterior architectural paints, primers, and stains. Now partnering with Sugar as its CRM provider, the company can deliver on its promise of high-quality products, pricing, and superior customer service.

For over a decade, Kelly-Moore Paints built its business processes on the Salesforce platform, but the foundation made it increasingly difficult and costly to make changes as the company scaled and evolved. Following a thorough search and evaluation, Sugar provided the right mix of out-of-the-box functionality and low-code development to meet the company’s needs now and in the future.

“If you have to ask the question, then it’s time to evaluate the true risks of staying with your current CRM solution,” said Kelly-Moore Paints’ Senior Director of IT, Rebecca Meyer, who led the company’s successful transition to the Sugar platform.

“It came down to finding a modern CRM platform that would do the work for us and remove the administrative burden so our sales teams can focus more on building customer relationships and driving a positive business impact,” said Meyer. “We were able to execute years of back logged functional enhancements for a fraction of the price via a platform that was more accommodating to our business needs.”

“Removing manual data entry tasks and empowering users to focus on relationship building is at the heart of Sugar’s commitment to making the hard things easier for our customers. It’s great to see how this is enabling newfound efficiency for Kelly-Moore Paints,” said Zac Sprackett, Chief Product Officer, SugarCRM.

Organizations rely heavily on sales and marketing technology. However, per Sugar’s global survey of 1,600 sales and marketing leaders, 76 percent say their biggest frustration with CRM is it’s either too complex, not intuitive or user friendly, or cannot be customized.

The Sugar platform democratizes AI and leverages a low-code, no-code approach to make the hard things easier for marketing, sales, and service teams, eliminating blind spots, busy work, and roadblocks.


About SugarCRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

4 tips for optimizing your on-page SEO PR success

4 tips for optimizing your on-page SEO PR success

Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...

Examining the state of small business this holiday season

Examining the state of small business this holiday season

As we approach the busiest season of the year, online business formation and startup services firm Incfile asked small business owners from cities, suburbs, and rural areas for details on how they're getting prepared and looked closely at how holiday planning,...