Laura Davidson Public Relations (LDPR), a travel and lifestyle PR firm, has been appointed the public relations agency of record for Tidal New York, a flip-flop company with a state-of-the-art creation process and high-profile design collaborations.
Tidal New York’s high-quality, durable flip-flops return energy in every step for all-day comfort. Crafted from material used in high-performance running shoes (polyurethane), the stylish designs are developed using a patented printing process, hand-made in a state-of-the-art factory located just outside of New York City in New Rochelle, NY. At the heart of Tidal New York, the brand’s founders – brothers Tim and Tommy Gibb—are dedicated to their employees’ professional growth.
The company hires and trains veterans, with 60% of current employees (all floor workers) having served in the armed forces. Every part of production, from molding through to assembly is done in house, and it takes six people to make each pair. Tidal New York’s veteran team is a vital part of what makes the brand so distinct, and the company works with Heroes In Transition, a 501(c)3 organization dedicated to helping veterans and the families of veterans who are in need.
Tidal New York has conducted design collaborations with the likes of Keith Haring and Jean-Michel Basquiat. Purchase online at TidalNewYork.com or at J.CREW, Goop, Fred Segal, or independent boutiques around the country.
LDPR is a full-service travel and lifestyle public relations agency with headquarters in New York City and offices in Chicago, Los Angeles and San Francisco. For over 25 years, LDPR has guided some of the world’s most celebrated travel brands through an evolving media landscape with creativity, professionalism and enthusiasm.