Finance-focused integrated communications firm Vested announced it has hired Lauren Pozmanter to join its team in the U.S.
Pozmanter joins the agency from Worldwide Business Research, where she was head of public relations. WBR, an events company and professional services provider that hosts more than 80 industry-leading conferences annually, has been working with Vested since 2016.
“Working with an agency from the client side is perhaps the best way to see how its team truly operates. I know for a fact that Vested practices what it preaches, and I’m thrilled for the opportunity to join this diverse, assertive, and service-minded team,” she said.
Pozmanter was the first public relations hire at the company and built out this function into global communication strategies across its event portfolios. In her position, she focused on both financial and retail industry events, including eTail, to raise their profiles amid a competitive landscape.
“We value Lauren’s deep expertise across the financial, retail and technology markets, and she is an asset to our team,” said Ishviene Arora, co-founder and chief operating officer, Vested. “Lauren brings a unique perspective to our team following her in-house experience at WBR. Having someone with her background and wealth of knowledge about this space will be a massive value-add to our clients and colleagues.”