The Pollack Group (TPG) has been retained by Linqto, a leading global private markets investment platform, to increase Linqto’s brand awareness within the fintech and investment sectors, as well as the media landscape. The agency will focus on earned media relations, thought leadership authorship, as well as fresh content creation through the agency’s video and digital services.
Linqto, launched in 2020, empowers both individual and institutional accredited investors to make liquid investments in some of the world’s most innovative private companies. Prior to Linqto, making affordable, diversified private market investments was only within reach of the largest investors such as endowments and pension funds.
“Linqto helps individuals find and invest in ‘unicorns,’ state-of-the-art companies that many investors might be unaware of, or simply might not have access to,” said Stefan Pollack, president of the Pollack Group. “We view Linqto as a future unicorn in its own right, as they offer access to investment vehicles unlike anything else in the current market.”
There are over 56 million accredited investors globally, controlling over $70 trillion in wealth, and over 13 million accredited investors in the U.S. alone.
“There is an exciting market opportunity for Linqto to continue fostering community engagement, as well as to reach new audiences, and our agency is delighted to lead the charge,” continues Pollack.
“We chose The Pollack Group because of their dedicated focus on client service and for their results-orientated approach,” said Leo LaForce, Chief Revenue Officer of Linqto. “We’re impressed with their commitment, expertise, and industry knowledge. They understand how to raise the awareness of our platform in the ever-evolving fintech and investment space because they have the experience to help us develop an engaging strategy.”