LimeLight sports, the marketing agency that unlocks the power of participation, has announced a full relaunch. The new brand identity, vision, mission and approach will be focused around ActiveWorldIntelligence, a bespoke and innovative pathway designed to partner brands with campaigns.
The relaunch marks LimeLight’s 30th birthday, celebrating their position as market leaders in delivering effective and memorable sporting campaigns for long-term clients including Royal Bank of Canada, Nike, The FA and J.P. Morgan.
Having already set the wheels in motion for this industry development, LimeLight has accelerated its plans to help brands reconnect with sport following Covid-19. The relaunch symbolises LimeLight’s confidence in continuing to deliver high-energy campaigns in a changed world, bringing brand purpose to the increased number of physically active consumers.
LimeLight has coined their bespoke working model ActiveWorldIntelligence, aligning with their company vision to ‘Create an active world. Together.’ This brand new model will work by combining the latest industry data with 30 years of leading knowledge, to effectively design, plan and execute campaigns to achieve brands’ desired results. Along with these technological developments, LimeLight will use a new look process of Create. Partner. Activate. to deliver memorable experiences, with measurable results. This will help clients draw in new audiences and build a deeper sense of trust, confidence and connection.
The ActiveWorldIntelligence pathway was developed in conjunction with the British Olympic Association, a partner of LimeLight, who used the platform to reimagine their consumer engagement strategy resulting in the successful development of the widely commended campaign ‘I Am Team GB’ in partnership with Toyota. Ed Jones, BOA Head of Marketing commented: “Using ActiveWorldIntelligence has ensured I Am Team GB is rooted in data and insight that we can use and build out over time to ensure the ongoing effectiveness of our campaigns. We look forward to continuing to work with LimeLight and bringing I Am Team GB to life as we plan for Tokyo 2020.”
Craig Dews, LimeLight sports CEO, said, “The last few months has highlighted the importance of community and of active lifestyles for physical and mental well-being. The ActiveWorldIntelligence pathway will enable more brands to connect with their audiences through the power and passion of participation. We’ve been an industry leader for 30 years, helping brands tell their stories through sport. By having a new brand identity, vision, mission, and approach, we don’t want to just survive this period but become stronger than ever.”