Lippe Taylor Group announces acquisition of Cheer Partners

by | Apr 2, 2021

Lippe Taylor Group, an earned marketing and digital communications agency announced they have acquired Cheer Partners, an employee experience and communications agency. The two firms, both headquartered in New York, will bring together the best of internal and external communications services for established and emerging companies. It is the first acquisition in the company’s thirty-year history.

“With the shift to remote work and emotional burden of the past year, employee engagement has skyrocketed to the top of our client’s concerns,” explains Lippe Taylor Group CEO, Paul Dyer. “We realized that in order to offer the best support to our clients, we needed to take our capabilities to another level.”

Cheer Partners founder, Cat Colella-Graham, is a longtime leader in the field of employee engagement—having coined the phrase Employee Experience™ even before founding her company. Cheer Partners, which was established in 2017, provides internal communications and employee experience services to a wide variety of clients, including BMS, Johnson & Johnson, CVS Health, and Tata Consulting.

“We are thrilled to join the Lippe Taylor family and look forward to bringing our dedicated employee experience and internal communications expertise to their clients and company. The opportunity to combine our internal lens with their external offerings will provide incredible opportunities for our team and clients alike,” says Colella-Graham.

The combined entity will share agency resources and opportunities, with a strong emphasis on integration and collaboration. When explaining why Lippe Taylor Group was the right fit for Cheer Partners, Cat elaborates, “Cheer Partners and Lippe Taylor are cut from the same cloth and we are honored to work with leaders like Maureen Lippe and the rest of the leadership team at Lippe Taylor Group. From the beginning it was clear our cultures and priorities were a match for each other.”

“The two companies were first introduced by The Stevens Group, which helped facilitate the transaction process.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

ICYMI: Bulldog’s Top 10 most popular posts in March

ICYMI: Bulldog’s Top 10 most popular posts in March

For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...

The vital role of social media in your timeshare PR strategy

The vital role of social media in your timeshare PR strategy

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...