Lippe Taylor, the creative communications firm focused on Moving Her, announced the hiring of Elisabeth Bromberg. As a Senior Vice President, Digital & Social, she is the newest addition to the agency’s senior leadership team. Bromberg was most recently the Director of Global Social Media at Kiehl’s, where she helped revamp the brand’s global social strategy, pioneered L’Oreal’s first international social media education initiative, and led multiple award-winning digital campaigns.
At Lippe Taylor, she will provide social strategy thought leadership both internally and with clients through an integrated marketing model. She will also support the execution of brand partnerships and help lead social creative development work.
Bromberg has focused her career in digital and social strategy on both the agency and client-side at companies including Publicis Groupe’s MRY, VaynerMedia, MullenLowe Profero, and L’Oreal. She has developed campaigns for some of the world’s largest and most well-known consumer brands, including Neutrogena, Listerine, Coca-Cola, Dove, TRESemmé, Smirnoff, and Kiehl’s.
“All of our clients are trying to adapt to the rapidly evolving digital landscape, and increasingly we are being asked to not just bring integrated programs, but to help our clients figure out digital transformation internally, as well,” said Maureen Lippe, CEO and founder of Lippe Taylor. “Hiring Elisabeth, who played a key role in making Kiehl’s into a hugely successful brand in social media, enhances our ability to help clients accelerate digital transformation.”
Bromberg will call on her experience gained as an architect of countless successful campaigns for Fortune 500 brands to help Lippe Taylor clients layer digital and social strategy into the agency’s earned media relations and influencer marketing. Bromberg further brings the ability to recognize trends and to translate innovation and trends to clients and ultimately to consumers in ways that are powerful, persuasive and clear.
“Lippe Taylor already has a stellar reputation of generating awareness for its clients with the right audiences,” said Bromberg. “With digital and social becoming increasingly infused across every stage of the consumer journey, our continued investment in this area means we’ll be able to drive even more powerful, meaningful, and seamless connections with her where she’s spending her time.”