BrandLink Communications announced the hire of its newest collaboration, Lisi Lerch.
The financial impact of corporate reputation: New IPR research reveals that brand-image shortfalls—both real and perceived—are costly
In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well. And it doesn’t matter whether that reputation is sullied by rumors...
