Clarity, a global integrated communications agency recently commended by PRWeek as both Best International Agency, and winner of Specialist Consultancy of the Year, today announces the appointment of Dana Steiner in its Los Angeles office. Dana joins Clarity LA, an office that is projected to nearly double in revenue in 2021, and will oversee the agency’s media and entertainment practice, focusing on leading and expanding Clarity’s work with digital media, entertainment, streaming content, production and tech clients.
An LA native deeply rooted in the entertainment industry, Dana brings over a decade of PR and media relations experience across content, talent, events, technology, B2B, and consumer driven campaigns. Dana previously held roles at PMK*BNC, Rogers & Cowan, and Metro Public Relations working with top entertainment studios, networks, production companies and talent when she made the transition from traditional TV to OTT. Her diverse roster of media clients has included Hulu, YouTube, NBCU/Comcast, FOX, Food Network, Bunim/Murray, HISTORY, Yahoo! TV, as well as tech brands including T-Mobile and Samsung. Most recently, she worked for the late Larry King, launching his and Carlos Slim’s digital entertainment network and production company Ora TV, handling publicity for their original series and serving as King’s publicist. In her role at Clarity, she will report to Clarity LA Managing Director, Monica Feig.
“I am incredibly excited to have Dana at the helm of overseeing and expanding our media and entertainment practice. She brings to Clarity deep industry experience and connections and shares Clarity’s vision of always endeavoring to ‘re-think the model’ and find new opportunities to provide business value to clients. I am convinced that her wealth of experience will help us unlock greater potential for current and future clients,” said Monica Feig.
“I feel extremely fortunate to be joining Clarity’s award winning global agency, and to be given the opportunity to lead the entertainment and media division into this next stage of growth,” Dana said on joining the team, “Clarity is setting the bar of what communications agencies can, and should be, offering to clients.”
Clarity President, North America, Jon Meakin added: “The explosion in ‘consume anywhere’ options makes entertainment very much a tech play, something the old breed of media and entertainment agencies in LA are ill-equipped to handle. Dana’s experience fuses entertainment and tech, making her the perfect person to help us grow our presence in this burgeoning field.”
Clarity’s media and entertainment clients include, among others, Moonbug Entertainment, creator of the hit children’s series “CoComelon” as well as Trillith Studios, producer of blockbusters and independent shows including Avengers: EndGame and WandaVision.
Clarity is a global integrated communications agency focused on telling the stories of the brands that are driving change through technology, recently named PRWeek’s “Specialist Consultancy of the Year”. Serving clients ranging from seed-funded startups to industry titans, Clarity brings together teams of experts who solve communications challenges and drive real business results using earned, paid, and owned strategies as well as proprietary technologies that push the industry forward. In addition to the company’s fast-growing offices in New York, London, San Francisco, Los Angeles,
Amsterdam and Cornwall, Clarity maintains a network of partner firms for a global reach. For more information, visit www.clarity.pr.