New York, NY (February 20, 2025) – Magrino, a full-channel communications agency based in New York City, today announced its appointment by TalkShopLive as public relations agency of record.
Founded in 2018, TalkShopLive is a livestream social commerce platform with unlimited content distribution. Through its multi-embed point of sale technology, TalkShopLive allows video content to remain shoppable wherever the content is shared by users. Thanks to its proprietary revolutionary technology, TalkShopLive has been adopted by major retailers such as Walmart, Amazon and Best Buy, and publishing behemoths Conde Nast, Hearst and Penske Media to facilitate livestream commerce on their channels. Bringing together content, commerce and celebrity, top talent including music superstars such as Sabrina Carpenter, Kelsea Ballerini, and Dolly Parton; TV personalities such as Jimmy Fallon, Drew Barrymore, Jennifer Hudson, and Paris Hilton; and food creators and entrepreneurs such as Martha Stewart, Bobby Flay, Robert Irvine, and The Pasta Queen, have turned to TalkShopLive to create livestream programming to sell their music, books, housewares and more.
After collaborating on projects in 2024, including with Magrino client Martha Stewart on her 100th book, TalkShopLive co-founder Bryan Moore turned to Susan Magrino and team to provide additional ongoing brand support. “We believe in TalkShopLive, because we’ve seen its power firsthand for our clients and their marquee launches,” said Mary Ogushwitz, EVP at Magrino. “Media, ecommerce, retail, and social platforms are constantly shifting, and we believe TalkShopLive is at the forefront of bridging the gap between these entities to provide a frictionless and entertaining path to purchase for both consumers and brands.”
Magrino will support the brand across all PR efforts, from brand and platform education, to executive visibility for co-founder Bryan Moore, and entertainment news from the multitude of A-List talent creating commerce-based content with TalkShopLive.
For additional information on TalkShopLive please visit https://talkshop.live/ and follow on all social media @talkshoplive.
About TalkShopLive
Founded in 2018, TalkShopLive is a livestream social commerce platform with unlimited content distribution. Through its multi-embed point of sale technology, TalkShopLive allows video content to remain shoppable wherever the content is shared by users. The TSL platform powers scalable solutions for major retailers like Walmart, Amazon, and Best Buy, and trusted media and social platforms, including Meta, NBCUniversal, and MSN. Top talent including Oprah Winfrey, Robert Downey Jr., Paul McCartney, Matthew McConaughey, Sabrina Carpenter, Paris Hilton, Martha Stewart, Giada De Laurentiis, and more turn to TalkShopLive for video commerce solutions for major product and book launches to drive early sales success and offer exclusives for their fans. By merging seamless user experiences with patented technology, TalkShopLive consistently delivers results for books, music, beauty products, housewares, and more. To learn more, visit talkshop.live.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency specializing in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food & beverage, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.