Magrino Agency announced it will add a new client to its growing roster of lifestyle brands and consumer products, Sur La Table.
Sur La Table was founded in 1972 and quickly became a preeminent brand and curator of the finest culinary products and tools beloved by professional and home chefs alike. A long-admired brand representing quality, craftsmanship and functionality, the upscale retail chain is known for its high-end kitchen products including tools, bakeware, cookware, cutlery, electronics, linens and table items, glassware and bar items, gourmet food items and outdoor supplies. In addition to serving as a critical retailer to global brands in the sector, Sur La Table is also the largest provider of non-degree cooking schools in the United States. With over 650,000 students, the cooking schools are also among the fastest growing – at a rate of 19% per year – underscoring Sur La Table’s place as a pioneer in experiential retail and maintaining unprecedented customer loyalty.
“We are thrilled to be representing Sur La Table,” said Susan Magrino, Chairman and Chief Executive Officer of Magrino Agency. “There is an amazing reverence for this brand, and I remember visiting the original shop in Seattle when I began working in cookbook publishing. It has always been the place for anyone with an interest in food, cooking and cooking classes.”
Sur La Table joins the agency’s roster of consumer products and home goods, which includes Cuisinart, Hunter Douglas, Hästens, Drew Barrymore’s Flower Home and more. In July, the agency also announced five new travel clients, including Casa de Campo Resort & Villas and Lotte Hotel Seattle, among others.