Magrino announced their representation of the following four clients who all join the agency’s roster of lifestyle clients in the areas of real estate, wine, spirits and consumer:
- Douglas Elliman Development Marketing as they manage sales for 111 West 57th Street, a graceful new condominium tower rising 1,428 feet above the landmarked Steinway Hall in New York City. The soaring tower, designed by ShoP Architects, will feature just 46 beautifully proportioned full-floor and duplex residences, with interiors by Studio Sofield. Historic Steinway Hall, originally built in 1925 by celebrated firm Warren & Wetmore, is being reimagined and integrated with a modern new tower as remarkable residences and amenity spaces. Visit 111W57.com for more information.
- My Favorite Neighbor, a Cabernet Sauvignon blend by Eric Jensen of Booker Wines. My Favorite Neighbor is a product of Paso Robles, California—a winemaking region with rich clay soil strikingly similar to Napa and Bordeaux. My Favorite Neighbor prides itself on farming with old school values and cutting-edge technology—a combination that lends itself to making a wine that stands up to the most notable Cabernets in the world. The brand joins the agency’s dynamic wine and spirits division which includes the luxury wine brands Marchesi Antinori, Moët Hennessy Estates & Wines, Chateau d’Esclans, Champagne Nicolas Feuillatte, Marqués de Riscal, Mouton Cadet and several William Grant & Sons spirits brands.
- Digital services for Grand Brulot, the first ultra-premium French VSOP Cognac café. Grand Brulot, which recently launched in New York and Georgia markets following a successful rollout in the UK, revives an 18th century French tradition through a unique and masterful infusion of premium VSOP Cognac with rich Robusta coffee. Handcrafted by the Tardy Cognac family on their estate in the Cognac region of France, cellar master, Christoph Tardy – a fifth-generation, Cognac producer – meticulously selects the finest ‘eaux de vie’ with a unique blend of Ugni Blanc & Colombard grapes from a single-estate to craft a unique VSOP Cognac.
- Vaughan, one of the world’s most renowned designers and manufacturers of decorative lighting, furniture and accessories, available exclusively to the trade. This Fall, Magrino will be collaborating with Vaughan to execute a fully integrated national campaign launching on November 1st, 2018.
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
Even in this data-rich age and with terrific tools at their disposal, brands and businesses continue to struggle with understanding today’s consumer. Intriguing new research frommarketing and media agency networkUMsheds light on modern-day consumers’ true preferences...
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches....
According to new research from financial services firm EY, more than two-thirds (67 percent) of the world's largest company CEOs say that they are likely to take public stands on politically charged issues related to global challenges. Consumers have overwhelmingly...