Magrino, a full-service PR & social media lifestyle agency based in New York City, announced its representation of SelvaRey Rum, the premium spirits brand co-owned by Seth and Marc Gold, Robert Herzig, and music superstar Bruno Mars.
The brand has unveiled new packaging and a global brand strategy in Mars’ vision of Tropical Luxury, Wherever You Are. Magrino will develop and support the campaign with media strategy and consultation on the brand’s social media and influencer initiatives.
Originally launched in 2014, SelvaRey set out to change people’s perception of what rum could be. Distilled in the jungles of Panama by the world-renowned master blender Don “Pancho” Francisco Fernandez, each variant offers a unique taste while boasting a luxuriously smooth and distinctively balanced character. From harvesting the sugarcane and pressing the juice to the distillation and blending, the rum is produced on a single estate.