Magrino Announces Three New Clients: Alzheimer’s Association Rita Hayworth Gala, Illy and Terrain

by | Jun 8, 2018

Magrino announced three new clients. Alzheimer’s Association Rita Hayworth Gala, Illy and Terrain, all join the agency’s roster of lifestyle clients in the areas of travel, real estate, food, wine, spirts, and consumer.

On Tuesday, October 23, 2018, the 35th annual Alzheimer’s Association Rita Hayworth Gala will take place at Cipriani 42nd Street to raise critical funds for Alzheimer’s care, support and research programs. Princess Yasmin Aga Khan began this event in honor of her mother, actress Rita Hayworth, who died as a result of Alzheimer’s. A grand total of over $74 million has been raised through the Rita Hayworth Galas. These funds, combined with other donations, have helped the Alzheimer’s Association make significant progress toward their mission to eliminate Alzheimer’s disease.

Magrino is proud to work with Illy for project management of the third annual Ernesto llly International Coffee Awards and gala. Named for illy’s visionary, second-generation leader, the award recognizes excellence in raising coffee of the highest quality through sustainable means and celebrates his company’s hand-in-hand work with farmers to realize its dream of offering the best coffee to the world. The Award is rooted in a program that illy established nearly three decades ago in Brazil that drove illy’s transformation to a company that today purchases nearly 100 percent of its coffee beans directly from producers. This year, a panel of culinary and coffee experts will once again name the “Best of the Best” coffee following a blind tasting of the world’s best lots at the United Nations on October 4th, 2018, followed by a celebratory gala with growers and delegates that evening at the Rainbow Room in New York City.

Magrino is proud to announce their work with Terrain, a nationally renowned garden, home and outdoor lifestyle brand. Celebrating its 10th anniversary this year, Terrain will open its third standalone location in Devon, Pennsylvania which will include its curated home store, seasonal nursery, garden café, greenstyling services, and a beautiful indoor/outdoor event space suitable for large-scale parties and weddings. This fall, Terrain will also open capsules within Anthropologie storefronts in Century City, CA and Bethesda, MD. To celebrate the brand’s anniversary, Terrain will release its first book Terrain: A Guide to Living with Nature that features ideas and inspiration for decorating the home and garden through every season. Launching this October, the book features hundreds of inspirational ideas for inviting the garden into every living space.

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