Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced that it has been retained by New Jersey-based Sap on Tap, a producer in the emerging maple water segment of lifestyle beverages. Warschawski will assist Sap on Tap in refining its brand positioning, creating a new bottle design, as well developing integrated marketing campaigns to drive sales.
“We are thrilled to partner with Sap on Tap to position it as the leader in the emerging maple tree water space – it is truly an exciting opportunity,” said Shana Harris, COO of Warschawski. “The beverage and wellness space is incredibly crowded, and we love having the opportunity to help companies create a unique brand experience that helps it stand out from others and execute an integrated marcomm strategy that generates results. We’re looking forward to helping Sap on Tap launch its product and position the brand as the industry leader.”
“The greatest challenges faced by companies in emerging industries is differentiation and demand creation. Most customers are unaware of the health benefits of maple tree water compared to established products like coconut water, bottled teas and other lifestyle beverages. We knew we needed an agency partner with the ability to both help us define our brand and share it with our target audience,” said Bruce Goria, Sap on Tap’s VP of Marketing. “After meeting the Warschawski team, we knew that they understood exactly what we needed to do to position Sap on Tap as a naturally great-tasting, sustainable, healthy alternative to other lifestyle beverages. We’re looking forward to working together with their team to build Sap on Tap into a truly exceptional brand.”