March Communications, a Boston-based technology communications agency, announced the appointment of Caroline Black as Director of Digital Strategy. Caroline will spearhead the agency’s digital approach and offer, rounding out the agency’s existing suite of services across insights and research, content, influencer engagement and PR. She brings a wealth of experience in implementing, measuring and optimizing data-driven digital strategy, including paid social and influencer campaigns across all social platforms.
Caroline joins March from Porter Novelli, where she was responsible for developing and driving integrated communications campaigns for consumer, technology and government clients like Analog Devices, MathWorks, OrthoLite, Duracell, and LEGO Education, among others. Prior to Porter, Caroline developed strategic social media programs at Matter Communications and worked extensively in broadcast.
“Caroline is a fantastic addition to the March team as we continue to grow, explore and push the boundaries of PR, communications and the agency in 2018 and beyond,” said Jodi Petrie, Executive Vice President at March Communications. “Digital and social strategy are at the core of smart, creative, impactful communications programs, and are becoming increasingly important for all B2B tech and consumer innovation brands. Caroline’s experience working on integrated teams across categories cements our ability to deliver the full suite of services that fuel the unified campaign approach that marketers and companies are looking for.”
“I’m thrilled to join the amazing team at March,” Black said. “The agency is in an exciting place right now, as it gains momentum serving innovation brands across the B2B and B2C tech space. I’m looking forward to bringing what I know about social media, SEO, content strategy and paid media to better help our clients shape and share their stories.”