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Marina Maher Communications Doubles Down on Client Experience

by | Mar 15, 2022

Marina Maher Communications (MMC) announced that Diana Farina has joined the agency as Group Senior Vice President, Client Excellence. She will strive to revolutionize the client experience through rapid innovation of team design and agile ways of working, which the agency recognizes that clients and prospects of all sizes are craving. This comes on the heels of the agency’s expanded leadership roster and several new agency assignments in healthcare, consumer wellness and scientific communications.

Diana Farina

Diana Farina

“Since the agency’s inception, our culture has been rooted in an entrepreneurial spirit,” noted CEO & Founder Marina Maher. “We lead Fortune 50 clients’ approach to communications, helping them look around corners and stay ahead of their competitors. Now, we’re continuing our evolution by innovating to redefine the agency-client relationship.”

Diana comes to MMC with an enviable track record in reimagining how teams collaborate to exceed client expectations. Prior to joining MMC, Diana was a core team lead for WPP’s largest global healthcare engagement. Diana brings more than 20 years of agency services experience and a decade of experience in Healthcare and Pharmaceutical marketing. She excels in global team integration, operational efficiency, talent development and new ways of working.

In her newly created role, Diana will create bespoke ways to service strategic client relationships, advancing integrated workflow across the agency and harmonizing a seamless experience for clients across geographies and disciplines. She will report to Ivette Sanz Osso, Managing Director, Business Strategist, whose global operations expertise has enhanced the agency’s approach to organizational design and change management processes.

“Diana is nothing short of a change agent,” says Sanz Osso. “Her appetite for excellence and strong interpersonal and relationship building skills are exactly what we’re seeing clients are seeking; she inspires clients and colleagues at every turn.”

In the past year, MMC has been approached by prospective clients interested in a new formula for success—tailor-made flexibility that puts their business needs at the center and designs teams and experiences from there, ultimately delivering efficiency and value creation.

“Across the industry, we’ve all seen the hyper-acceleration of different service needs for clients,” said Farina. “As a next-gen agency that moves at the speed of culture, I was attracted to MMC’s approach to innovation with client needs in mind. I’m excited to power-up our client-centric work, reimagining the future of the agency model.”


About Marina Maher Communications (MMC)

Marina Maher Communications is an integrated marketing and communications agency, encompassing MMC and RXMOSAIC. The firm was built by strategic innovators who leverage the power of influence to grow and protect brands. We are a collaborative group of creatives with a bias toward action and a passion for client service that fuels us forward. Our data and tech stack unlock deep audience understanding and is combined with our unique ability to leverage culture, thereby creating powerful communications solutions that drive business results. Digitally driven, we are ahead of the curve in defining the next generation of communications, making MMC one of the most recognized and sought-after communications agencies across consumer, corporate and healthcare.

To learn more, please visit: HelloMMC.com. MMC is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).

  About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.  Follow us on Twitter for the latest news.

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