MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, announced that Mario Natarelli, managing partner, participated in a fireside chat at the Harvard Business School Marketing Club’s 2019 Future of Marketing Conference. During his session, Natarelli interviewed Joe Toubes, VP of Global Marketing at Honeywell, on the changing role of the CMO in today’s world.
“I am delighted to have had the opportunity to speak at the Future of Marketing Conference,” stated Natarelli. “Joe and I had a great conversation about how the responsibilities of a CMO have evolved and the important role that technology has played in today’s dynamic landscape.”
During the session, Natarelli and Toubes focused on various topics related to the CMO’s role including how it has expanded into part CIO, part CX leader, part sales, and part development leader. Natarelli provided insights to the audience on how CMOs can cultivate stronger emotional bonds with customers through Brand Intimacy and ultimately delivery better business results. MBLM cultivated the concept of Brand Intimacy, which is defined as the emotional science that measures the bonds we form with the brands we use and love. During the chat, Natarelli provided the audience with takeaways from MBLM’s Brand Intimacy 2019 Study, the largest study of brands based on emotions
The Future of Marketing Conference provided its audience the opportunity to hear from marketing leaders across various industries. Industry executives discussed how the role of the marketer has changed in response to persistent technological advancement. It also explored the ways in which brands are adapting to a shifting landscape and what’s next in their relationship with their customers, among other topics. The conference took place Sunday, November 17th at Harvard Business School.
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
The dysfunctional Peloton ad that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the...
Boeing’s mishandling of the 737 Max crisis is almost legendary. We can already see future generations of PR students going over the missteps that the company made. In this post, we will analyze what happened, what the company did, and what it could have done better....
Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions...