MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, announced that Mario Natarelli, managing partner, participated in a fireside chat at the Harvard Business School Marketing Club’s 2019 Future of Marketing Conference. During his session, Natarelli interviewed Joe Toubes, VP of Global Marketing at Honeywell, on the changing role of the CMO in today’s world.

“I am delighted to have had the opportunity to speak at the Future of Marketing Conference,” stated Natarelli. “Joe and I had a great conversation about how the responsibilities of a CMO have evolved and the important role that technology has played in today’s dynamic landscape.”

During the session, Natarelli and Toubes focused on various topics related to the CMO’s role including how it has expanded into part CIO, part CX leader, part sales, and part development leader. Natarelli provided insights to the audience on how CMOs can cultivate stronger emotional bonds with customers through Brand Intimacy and ultimately delivery better business results. MBLM cultivated the concept of Brand Intimacy, which is defined as the emotional science that measures the bonds we form with the brands we use and love. During the chat, Natarelli provided the audience with takeaways from MBLM’s Brand Intimacy 2019 Study, the largest study of brands based on emotions

The Future of Marketing Conference provided its audience the opportunity to hear from marketing leaders across various industries. Industry executives discussed how the role of the marketer has changed in response to persistent technological advancement. It also explored the ways in which brands are adapting to a shifting landscape and what’s next in their relationship with their customers, among other topics. The conference took place Sunday, November 17th at Harvard Business School.

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