Mensa, aka “The Smartest Brand in the World,” Names Litzky Public Relations New Agency of Record

by | Apr 24, 2018

Litzky Public Relations (LPR), a full-service, boutique public relations agency specializing in consumer and lifestyle brands, announced it has been named the agency of record for American Mensa. Founded in 1960, American Mensa is the high IQ organization that partners with smart brands, products, and initiatives that celebrate intelligence. With more than 50,000 members, American Mensa is the largest national Mensa operating under the auspices of Mensa International, Ltd.

Recognized for success and expertise within the family entertainment, pop culture, trade, and licensing space, LPR’s work will focus on raising awareness and increasing brand recognition within trade and consumer media, as well as engaging potential members and partners. American Mensa is the largest single organization specifically dedicated to engaging with and connecting those who have outstanding intelligence.

Beyond brains and brilliance, American Mensa has also established several successful brand partnerships and extensions with leading publishers, manufacturers, dating apps, travel lines, and more. From the launch of Mensa Match in partnership with Match.com to providing content to American Airlines’ American Way Magazine readers, Mensa continues to develop its brand licensing program, expanding upon several existing categories and identifying new and exciting areas of growth.

“This year is a big one for American Mensa as we look to proactively identify and pursue new areas of growth, partnership, and membership, “said Trevor Mitchell, Executive Director, American Mensa. “We are incredibly impressed by Litzky Public Relations’ reputation for brand storytelling and media engagement, and are thrilled to be working with them to bring the American Mensa brand to a broader audience.”

“We couldn’t be more excited that “The Smartest Brand in the World” has chosen Litzky Public Relations as its trusted agency partner, and are looking forward to applying our expertise in the pop culture, licensing, and lifestyle space to drive strategic mainstream awareness and thoughtful consumer conversations about the American Mensa brand,” said Michele Litzky, CEO, LPR.

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