One of the largest North American manufacturers in fast-growing mass timber industry taps the lorries to drive industry awareness and positioning, strategic PR campaigns and social media
BOSTON – July 11, 2023 – Mercer Mass Timber (MMT), a low-carbon advanced manufacturer of timber building materials and subsidiary of Mercer International Inc., has appointed Red Lorry Yellow Lorry, a B2B technology public relations and integrated marketing agency, as its U.S. agency of record.
Led from the lorries’ Boston office and supported by teams in Austin and Los Angeles, the program will focus on building awareness through strategic media and social campaigns that firmly place the new brand on the map as a key player to watch in mass timber. Additionally, the program will elevate the brand’s voice and internal experts through thought leadership and timely commentary and news-sharing opportunities.
“We’re off to a great start – the lorries already helped nail down our brand voice and mission with a messaging project, while also setting the stage for the ongoing PR and social program,” said Shel Tejamo, Director of Marketing at MMT. “As a new brand in a dynamic and competitive market, it’s critical that we have a strong communications foundation that will help accomplish our business objectives. It’s clear that the lorries are a passionate team of individuals with a lot of great ideas to drive awareness of our mission and offerings. I’m excited to see what we’ll achieve together.”
MMT is dedicated to empowering communities worldwide to build beautiful, zero-carbon timber buildings through its advanced, bio-based building materials. As one of the largest mass manufacturers of timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and empower developers, builders, and designers to forge greener, more equitable communities.
“MMT’s commitment to building a better future and our team’s excitement to amplify their mission has already made for a great partnership,” said account lead, Alex Gil, Head of Emerging Tech PR at Red Lorry Yellow Lorry. “The greentech space is growing fast, with so many conversations happening around the intersection of sustainability and innovation. We look forward to elevating MMT’s voice in the market and demonstrating how their services are disrupting the industry.”
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About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, M&E and martech sectors.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.