Comms strategists Nicole Harburger, John Gundlach and Aimee Freund announced the launch of Mighty Good, a boutique social impact branding and communications agency based in Washington, D.C.
The co-founders join forces after working together for more than a decade at pioneering cause communications and advertising agency, GMMB. There, they led brand, creative and strategic communications engagements for a myriad of mission-driven clients.
“What fuels us is helping mission-driven organizations and companies strengthen their stories and identities so they can strengthen their impact,” founder John Gundlach said. “With the launch of Mighty Good, we can combine boutique-sized agility with decades of expertise to offer our clients the best of both.”
According to recent research featured in Sustainable Brands, while increasing numbers of consumers are “looking for brands to stand for something bigger than product benefits,” more than half of these same consumers cannot name a single brand that reflects a deeper sense of purpose.
“Today’s growing pool of purpose-seeking consumers are searching for brands with a conscience,” founder Nicole Harburger said. “Yet, all too often, it’s the brands with good missions that struggle the most to tell a good story about who they are, what they do and why that matters.”
Mighty Good aims to transform brands with social good aspirations into “mighty good” brands by helping them achieve strength and scale through clarity, consistency, resonance and heart. Based in Washington, DC, the agency will offer a range of services related to brand research, development and activation.
“As a team, we have strong complementary skills in strategy, writing, design and client experience,” founder Aimee Freund added. “This makes us ideal thought partners for each other, and also for our clients.”
