The Bolt acquisition gives Millwright new strength in consumer and lifestyle PR, communications strategy, influencer marketing, and digital marketing, as well as expansion into new geographies. Bolt has offices in Dallas, Pittsburgh, Raleigh and Orange County, Calif.
Bolt provides brand positioning, digital and social strategy, media relations, influencer marketing and crisis communications for clients in the packaged goods, consumer technology, hospitality, fashion and beauty, finance, education, B2B services, health and fitness, and food and beverage categories.
“We searched far and wide for a lifestyle agency that truly understands the consumer mindset and also brings an intense focus on creative, revenue-generating media strategies that drive businesses and brands forward,” said Michael Young, president and CEO of Millwright Holdings. “The addition of Bolt will enable us work with consumer-focused brands across a wide range of industries. I am thrilled to welcome the Bolt team to our portfolio.”
Caroline Callaway, president and founder of Bolt, added: “We explored a few different opportunities and selected Millwright as the perfect match for our agency and culture. Millwright brings a people-first culture that aligns perfectly with our own, and they truly understand and foster the passion of independent agencies. We look forward to joining the Millwright network of agencies to bring new opportunities, resources and value to our team and clients.”
Caroline will retain her position as president of Bolt and Jo-Anne Coombes will remain vice president.