Award-winning employee wellbeing company, MindBerry, has appointed PR, Social and Digital agency The PHA Group, to launch a LinkedIn Paid Social strategy.
MindBerry helps employees grow into happy, more resilient and productive individuals with the help of their mental health professionals and wellness coaches.
As part of the scope of work, PHA will be activating a LinkedIn lead generation campaign, leveraging bespoke audience targeting to position earned media coverage more directly in front of key audiences and decision-makers to drive qualified leads through the marketing funnel.
Sandra de Monte, Founder & Head of Client Relations at MindBerry, commented: “Joining forces with PHA underscores our commitment to innovation and growth in the mental health and wellbeing sector. By leveraging their expertise in strategic communication and our deep understanding of mental health solutions, we are poised to deliver even greater value to our institutional clients. Together, we will continue to foster environments where individuals thrive mentally, emotionally, and professionally, ultimately creating a more resilient workforce equipped to tackle the challenges of today’s dynamic workplaces.”
Senior Paid Social Account Director at The PHA Group, Aron Jheeta, added: “We’re hugely excited to be working alongside Sandra, John and the team at MindBerry to launch their first lead generation campaign on LinkedIn. We’re inspired by the product, its benefits and the wider company cause, and it’s a pleasure to be chosen by MindBerry for this campaign.”
