Through the media relations-centric program, the team will position Mixbook as the place to go to experience memories and connect with loved ones via an always-on news engine, pitching holidays and gifting, thought leadership initiatives, and customer stories. Additionally, the agency will look to elevate brand awareness through product reviews and media sampling, lists/rankings, and sponsored content opportunities.
“Mixbook is delighted to welcome Havas Formula as our new PR agency of record. We’re impressed by the agency’s track record of success in the lifestyle and technology arenas, out-of-the-box thinking, and dedication to results-driven strategies,” said Leslie Albertson, director of brand marketing at Mixbook. “Working together, we’ll focus on reinforcing our position as the best photo book brand for making creativity easy and engaging more consumers with an experience that inspires and delights.”
Featuring exclusive designs from partners like Martha Stewart, Hallmark, PetSmart and Crayola, Mixbook has more than 28,000 5-star reviews. The brand is on a mission to empower creativity and deepen human connection by transforming creators’ memories into photo stories that celebrate the people and moments that matter most.