Monte-Carlo Société des Bains de Mer, offering the finest collection of one-of-a-kind experiences in Monaco, has appointed Bacchus Agency to handle its US communications for its prestigious portfolio of luxury hotels, restaurants & bars, casino, wellness and entertainment venues.
Leading creative communications agency Bacchus, has been tasked with driving awareness of the group to the US luxury market through strategic press and influencer trips and impactful story telling tied to key moments in the year as well as an exciting pipeline of new venues to soon be unveiled.
Founded over 150 years ago, Monte-Carlo Société des Bains de Mer owns and runs prestigious luxury hotels including the Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte Carlo Beach, Monte-Carlo Bay Hotel & Resort and over 30 restaurants and bars including 4 Michelin-starred restaurants: Le Louis XV- Alain Ducasse à l’Hôtel de Paris, Pavyllon Monte-Carlo, un restaurant de Yannick Alléno, le Grill Monte-Carlo, and le Blue Bay. La Société des Bains de Mer’s breadth also extends to the wellness sector with Les Thermes Marins Monte-Carlo, the company’s flagship facility for its wellness offerings, and the entertainment scene through its famous Casino de Monte-Carlo, the summer and jazz music festivals and places to party such as Coya Monte-Carlo, Buddha Bar Monte-Carlo or the iconic nightclub Jimmy’z Monte-Carlo.
Cara Chapman, Bacchus Senior Vice President – USA, adds: “We are delighted to welcome Monte-Carlo Société des Bains de Mer to our growing travel portfolio here in the US. We have long been admirers of this iconic portfolio and look forward to working collaboratively with the team to announce new developments and further establish its venues as some of the world’s most sought after locations.”