Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience, has launched their new Center Of Excellence (COE) division. This global division is made up of a range of experts across sectors, designed to provide strategic counsel and bespoke solutions to retailers, QSR/Restaurants, Hospitality, Healthcare, Automotive and leisure operators across the world. The COE will act as a professional services resource center, putting forward the most relevant and experienced experts to provide tailored solutions based on real world and client feedback, as well as market intelligence, to satisfy new and emerging client needs.
According to Forrester, global retail sales are predicted to fall by an average of 9.6 percent in 2020 due to the coronavirus crisis, which will represent a loss of $2.1 trillion, and it may take four years to recover to pre-pandemic levels. In addition, non-grocery retail has been predicted to contract by 20 percent, all stats proving that with the ongoing obstacles facing retailers in the current climate, Mood Media’s Center Of Excellence is crucial to face these issues head on, with expert advice and wide-ranging solutions.
The COE will focus on getting closer to our clients and gaining a greater understanding of the market, taking into consideration consumer trends and an understanding of consumer behavior and then interpreting this information to deliver real business benefit to Mood’s clients. Specific services will be deployed on a case-by-case basis, based on specific competency specialties. The team includes strategic explorers who assess and interpret consumer trends, thought leaders, concept designs and technology experts. The service will be available to all clients across the world, with the goal to take their Customer Experience to the next level.
Linda Ralph, newly named to the position of SVP of the Global COE, and formerly VP of International Business Development, will take the lead in Mood Media’s Center Of Excellence, overseeing the division’s core competency streams: Creative Vision, Solution Design and Experience Optimization, each intrinsically linked by the strategic leads who work together collaboratively to generate the most optimal solutions for our changing world.
The areas of expertise of the COE include:
- Brand experience transformation
- Experiential retail engagement
- Holistic solution design – a seamless marriage of creative and technology
- Reacting and responding rapidly and with nimbleness at the speed of retail
“As consumers step back into stores and leisure spaces, what they want, and how they feel has changed. It is imperative then that brand owners provide optimum Customer Experience solutions that match these new consumer attitudes so they feel happy, safe and inspired,” said Ralph. “By bringing together experts of the highest caliber, The Center Of Excellence will be a valuable resource to curate bespoke solutions designed around real business objectives for our clients around the globe.”