Moore Communications Group announced a comprehensive rebranding that showcases its expansion and reputation as the creative agency of choice for clients across the country.
The agency is now Moore, a one-word name that communicates boldness forged in a quarter-century tradition of excellence. CEO and Founder Karen Moore gave the company her name 25 years ago; today the name—and the company’s work—speak for themselves. As a full-service, global communications agency, Moore has expertise across all industry sectors and achieves results that matter on behalf of Fortune 500 companies and small organizations alike.
Moore’s silver anniversary presented the perfect timing for a rebrand that underscores the agency’s rich past and showcases its commitment to continued evolution in support of client goals. Moore has grown exponentially, particularly in the past five years, adding talent in branding, advertising, digital marketing, public relations, media relations, multi-cultural communications, advocacy and crisis communications. Karen Moore started the agency as a one-person PR shop; today Moore has 50 employees and offices in Tallahassee, West Palm Beach, New Orleans and Denver.
“We’ve had tremendous success over the past 25 years, and it was time to evolve our brand to reflect the agency we are today,” Karen Moore says. “We’re looking ahead to a new Moore, one that will remain true to its roots and exhibit the type of confidence that can only come from a history of creative, award-winning work that moves the needle for clients.”
Moore’s name and brand identity demonstrate the agency’s belief in the power of simplicity. The logo, consisting of the Moore “M” and the color magenta, one of the primary colors used in printing, speaks to the company’s assuredness and convictions. Moore has a new name and a fresh look, but the agency’s values remain the same. A brand is a promise, and for more than two decades, Moore has kept its promise as a company that creates change in the world through an unwavering commitment to its work, clients, team members and the community.
While growing at a pace that landed Moore on the Inc. 5000 America’s Fastest Growing Companies list for five years running, the agency has simultaneously maintained a culture known, and awarded, for fostering work-life balance, employee health and development, and community service. Moore has maintained a staff retention rate between 90 and 95 percent over the past five years by treating team members like family. The agency’s in-house wellness program, in place since 2010, has resulted in improved quality of life for employees and a decline in the number of sick days used. In addition, flexible scheduling allows team members to focus on personal time and family priorities. Florida Trend magazine has named Moore a Best Place to Work for eight years running.
Moore also believes in community. Service isn’t a box to check, but rather, a fundamental part of the agency’s mission and values. Over the years, employees have donated thousands of hours of pro bono work to more than 50 organizations. That commitment will never change. In fact, the agency plans to kick its efforts up a notch, using the combined strength of employees across all locations to make an even greater impact.
Moore pooled the collective talents of its team and the latest research to develop its new brand. Consumers today have more power than ever before through the immediacy of the digital experience. In this “Age of the Customer,” brands must work harder to make an impression, establish an emotional connection and honor their promises. This is where Moore stands out.
“The quality of our work stands on its own, but what truly makes us different is that we care more,” says COO and President Terrie Ard. “When you work with us, we promise to care about your success as much as we do our own. We start there, and that is the foundation of excellence.”