Creative Agency Movers+Shakers announced that it has promoted John McGill to Vice President of Creative and hired Tom Hyde as Vice President of Strategy. Both of these newly-created roles have been developed to support the agency’s rapid expansion and growth of 2,227% over the past two years.
McGill was promoted to Vice President of Creative from his former role as Creative Director. His new responsibilities will include guiding and mentoring the creative department, elevating and improving the team’s approach, and increasing the industry profile through thought leadership. McGill has 15+ years of experience creating campaigns and social-first innovation. His career began in art direction, but later shifted to copywriting with dreams of someday writing a jingle as good as this.
“I am so proud of this achievement. As a creative leader, I believe in fostering a culture that supports fearless invention – empowering teams to do their best,” said McGill. “I am excited about the future of Movers+Shakers, and grateful for the opportunity to work with such a talented and considerate team.”
Hyde joins Movers+Shakers after a career leading the Social and Content Strategy departments at Droga5 and Big Spaceship, followed by his last role as Digital and Social Executive Strategy Director at TBWA\Chiat\Day. He started in the nimble social-first shops of London and his hometown of Melbourne before moving stateside where he’s delivered innovative strategies and campaigns for household names including Nissan, Starbucks, Diet Coke, YouTube, Converse, HBO, and Uniqlo. Hyde has built a career in social media by pushing the boundaries of how brands can deliver value to online communities and culture.
“I believe the most innovative and effective work must come from highly collaborative and trusting teams that blur the lines between media, creative, and strategy,” said Hyde. “I am thrilled to bring my experience and skills to the strategy team at Movers+Shakers; along with a wardrobe of aloha shirts and questionable comedic timing.”
“I feel so fortunate to welcome John and Tom to our executive team,” said Evan Horowitz, Movers+Shakers’ co-founder and CEO. “As we push our clients into tomorrow, we need forward-thinking leaders who can not only help brands see the future of culture, but also create the teams to agily seize these opportunities. In 2022, we will be pioneering new frontiers from NFTs to the metaverse, and these two leaders will help our clients invent new playbooks, and win.”
Meet creative agency Movers+Shakers, a company that drives brand love by connecting brands to culture. Movers+Shakers’ clients include e.l.f. Cosmetics, Amazon, Hasbro, Netflix, Target, and Johnson & Johnson. The agency’s mission to spread joy can be felt both in the campaigns it produces, and the energy of its team.
The company was founded by two people with zero agency experience, and after 5 years has become the #1 fastest-growing agency in the world, according to Adweek. It started in 2016 when Broadway performer and director Geoffrey Goldberg posted a dance video on Facebook that garnered 30k views overnight. Marketing expert Evan Horowitz saw the potential for Geoffrey’s musical talents to enable brands to connect to culture. They created a partnership that has now garnered many honors including Fast Company’s “Most Innovative Company.” And with over 200 billion views amassed by its TikTok campaigns, it is no surprise that Glossy named them “the TikTok whisperers.”
Learn more by visiting www.MoversShakers.co.