Businesses throughout the country have had the daunting task of planning a safe and stringent reopening as we look to a future post COVID-19. For marketers, focus has shifted towards more thoughtful messaging, creating inspiring and optimistic campaigns that are inviting to customers.
Casinos and the hospitality industry, one of the hardest hit industries of the pandemic, must rethink their approach to marketing, creating strategies that offer anticipation and excitement while recognizing the current climate and the need for customers to feel reassured.
Mower’s creative team did exactly that for Turning Stone Resorts Casino, creating an exciting campaign entitled “It’s Time,” striking the balance between advertising the reopening and reassuring customers that it’s safe to visit. The messaging was consistent throughout print, digital, radio and TV, sharing the message that Turning Stone Resorts Casino is ready to welcome guests once more.
Alongside this, the team created strong health and safety messaging, focused on what the resort was doing to safely reopen under a “Safer Together” theme.