Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., moved up to the number 3 spot on the 2019 U.S. B2B Agencies Benchmarking Report ranked by B2Bmarketing.net. Mower has been a fixture in the business-to-business listing’s top 5 since its inception, ranking third in 2017 and fourth in 2018.
Launched in 2017, the US Agencies Benchmarking Report ranks marketing firms based on global gross income, exclusive insights about the U.S. agency landscape and thought-leadership content from various agency partners.
“Mower’s B2B practice builds brands by building the fiercest of friendships. Using three key tenets—affection, relevance and trust—we help brands nurture closer, more meaningful relationships with customers, prospects, employees, influencers, stakeholders and channel partners,” said,” said Matt Ferguson, EVP, managing director, brand development Mower. “Our ability to turn brands into friends and friends into fierce friends® gives us a clear advantage over other agencies.”
Mower has created a number of award-winning B2B campaigns in recent years for Domtar Paper, Buckman OnSite® and Freightliner Trucks as well as its work with Detroit, the trucking components division of Daimler Trucks North America. The agency’s chief administrative officer, Chris Steenstra, also served as a judge for The Drum’s 2018 B2B Awards.
In 2018, Eric Mower + Associates celebrated its milestone 50th anniversary and introduced a refreshed brand—Mower—that sharpened its focus and energized commitment to creative solutions to fuel client growth. Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs, to build awareness, shape perceptions and drive actions that build brands and generate sales.
Mower Creative, Brand Marketing and PR Execs to Judge ANA B2 Awards
In addition,four executives from Mower will serve as judges for the 2019 Association of National Advertisers (ANA) B2 Awards.
Coming from three of the agency’s nine offices, senior vice president – creative director, Kevin Tripodi; executive vice president – managing director, brand development, Matt Ferguson; executive vice president – group B2B, John Favalo; and group vice president – public relations & content, Mark O’Toole will round out a panel of judges that consist of B2B marketing professionals from all areas of the ANA. Each have been screened by the ANA and will be assigned entries from their category of expertise.
“Being asked to represent Mower among esteemed colleagues from around the B2B world is an honor,” said Ferguson. “Having four members of our organization on various panels showcases how well-respected Mower is in the industry as well as the level of trust we’ve earned across our many areas of B2B expertise.”
The B2 awards recognize the top-performing B2B marketers that exhibit excellence in more than 30 categories with a unique focus on driving demonstrable business results. Winners will be announced at the B2 Awards Gala, which will be held on May 29 at the 2019 Masters of B2B Marketing Conference.