Mower, one of the largest independent marketing, advertising and PR agencies in the U.S., has been named the agency of record for Westchester County Tourism & Film, the official destination marketing organization for Westchester County. Mower will conduct travel and tourism integrated marketing and public relations for Westchester County.
“As a nationally recognized integrated marketing firm with a strong travel and tourism practice, Mower stood out among an impressive bank of contenders in the competitive RFP process,” said Westchester County executive George Latimer. “We are confident that we’ve made the right choice to steer Westchester County’s travel marketing program, and further enhance our reputation as a premier, easily accessible business and leisure destination in the Hudson Valley.”
Westchester County’s tourism has an economic impact of $1.9 billion, provides more than 24,500 jobs and ranks third in visitor spending in the state, behind New York City and Long Island. In 2017, Westchester tourism generated $227 million in local and state taxes.
“We’re honored to be selected as Westchester County Tourism & Film’s full-service, national travel and tourism agency of record, and excited to partner with the organization to promote the truly exceptional range of appeals Westchester County has to offer visitors,” said Eric Mower, chairman and CEO, Mower.
Mower’s strategic approach has earned the agency top industry accolades ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week and the Chief Marketer 200. It is a perennial winner of Hospitality Sales & Marketing International’s Adrian Awards for outstanding work in hospitality, travel and tourism-related marketing; Mower’s Travel & Tourism specialty lead, Mary Gendron, won the organization’s Winthrop W. Grice Lifetime Achievement Award for excellence in public relations in 2012. Mower is a four-time PR News “Top Places to Work.”
“We are thrilled to begin 2019 with this new relationship, and to help Westchester shine and generate awareness for our hotels and tourism partners,” said Natasha Caputo, director for Westchester County Tourism & Film.
The agency’s Travel and Tourism specialty represents many of the world’s most iconic travel brands with a full range of services that include everything from traditional and digital marketing and PR campaigns to website development and reputation management.