Mower’s B2B Work Shines in Spring Wave of Industry Awards

by | Jun 25, 2021

Independent marketing, advertising and public relations agency Mower has scored a series of prestigious award wins this spring that showcase its B2B expertise. On June 16, Mower brought home six wins and four runner-up rankings at the 2021 Global ACE awards. These wins come on the heels of a PRNEWS CSR & Nonprofit Award on behalf of Paychex plus two ANA ECHO Awards and five Healthcare ADAwards on behalf of Iroquois Healthcare Association. The agency also won two Healthcare ADAwards for its own healthcare industry new business campaign and achieved a #7 ranking out of 48 in B2B Marketing’s U.S. Agencies Benchmarking Report 2021.

Nimble pivot to address COVID-19 earns healthcare campaign a new round of wins
Iroquois Healthcare Association’s Caring Gene®, a multimedia campaign launched in summer 2019 to attract new candidates to job and training opportunities in New York’s long-term care industry, was already netting a measurable boost in recruitment—and collecting a string of industry honors—when the arrival of COVID-19 in 2020 brought new urgency to the effort. Mower’s quick pivot to a second phase, Caring Is Your Calling, in response to the pandemic has earned the campaign seven new awards for a total of 13.

Caring Is Your Calling’s 2021 awards include a Global ACE award in the category of Can Marketing Change the World?, two International ECHO Awards from the Association of National Advertisers: silver for best use of data-driven technology and bronze for best display/search. Its Healthcare ADAwards include two gold (recruitment program, total digital program), two silver (online display ad, total advertising campaign) and one bronze (COVID marketing campaign).

The original Caring Gene® campaign won three Healthcare ADAwards in 2020, as well as two ANA B2 awards and an ANA ACE award.

Bring Your Work to Kids Day grabs the Global ACE spotlight
When COVID-19 lockdowns shuttered offices and school buildings across the U.S., Mower flipped a national tradition on its head to help its employees navigate the challenges of working while parenting from home: Bring Your Kids to Work Day. The campaign was honored with four Global ACE awards, winning top honors for Internal Activation, Agency Self-Promotion and Event/Trade Show Marketing – Proprietary Virtual and Face-to-Face Events – Internal and placing runner-up in the Microsites category.

Nature’s adaptability inspires Global ACE award-winning integrated campaign for ABB
A provocative integrated campaign by Mower to help global technology leader ABB launch a new methodology, Adaptive Execution™, earned a Global ACE win in the category of Event/Trade Show Marketing – Proprietary Virtual and Face-to-Face Events – External/Customer Facing. It also made runner-up in the Event/Trade Show Marketing – Booth Design/Experience/Campaign category.

Paychex tops PRNEWS’ sustainability/CSR report award category
Mower’s 2020 corporate social responsibility report for Paychex, Putting Good to Work, won the sustainability/CSR report category at the PRNEWS CSR & Nonprofit Awards this spring. The competition recognizes those “communicators who use their platforms for the betterment of their communities and the global community at large,” according to the program guide.

Mower gets the word out that Syracuse is back in business—and gains a Global ACE
In the wake of the economic downturn brought on by COVID-19, Mower partnered with the Downtown Committee of Syracuse to help bring visitors back with an integrated campaign, Put the U Back in Syracuse. The campaign earned a Global ACE win in the Integrated Marketing Campaign—Under $250,000 Budget category and placed runner-up for Out of Home.

Multi-award-winning Mower healthcare mailer harnesses the power of friendship
Mower also brought home two Healthcare ADAwards (silver in the printed materials category) and bronze for direct mail) and a Global ACE runner-up award (account-based marketing campaign) for its own new business outreach to health insurance company decision makers. The eye-catching, oversized direct mailer harnessed the agency’s proprietary “Brand as Friend®” approach to demonstrate the power of friendship in transforming relationships between brands and their customers.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff in New York City, Los Angeles, Chicago, Miami, Atlanta, Boston, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.

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