MSSmedia has been named digital marketing agency for New York Army National Guard, a component of New York National Guard and Army National Guard. In its new role, MSSmedia will manage a statewide digital campaign for the unit’s recruitment and retention efforts.
“MSSmedia is thrilled to work with the New York Army National Guard,” says MSSmedia Vice President Barbara Gretsch. “Our digital media team, well-versed in building, executing and optimizing paid media campaigns, will work steadfastly to improve conversion rates and optimize overall performance for an organization that serves its community and country.”
The Miami-based media and marketing firm, which specializes in government agencies, higher learning institutions and lifestyle brands, recently worked with New Mexico Army National Guard and Johns Hopkins University to execute and manage effective branding and lead-generation campaigns.