One of London’s leading PR agencies, The PHA Group, has been tasked with raising awareness of MyTenNights’ innovative platform designed to facilitate charitable giving during Ramadan.
The PHA Group was appointed after they impressed the brand with their unique credentials spanning both consumer technology and lifestyle, as well as their profiling experience, high-level journalist contacts and vast experience working with global brands.
The agency will also be building the profile of key spokespeople at MyTenNights to position them as a British Muslim innovator, addressing the needs of the masses through tech.
The company was founded in 2017 and has grown quickly. Three years after it launched, MyTenNights now has some of the most recognised charities signed up to the platform, over 70,000 users and has managed over 700,000 donations across the globe.
MyTenNights is a tech-for-good company which acts as a facilitator for donors, those who want a convenient solution to make automated nightly donations during Ramadan.
Arif Miah, Marketing Director at MyTenNights, said:“MyTenNights exists to help Muslims all over the world catch the most important night in the Islamic Calendar. We’re confident that working with The PHA Group will help us to get closer to achieving that and we’re excited to see the results over the next few months”.
Ben Cossor, Head of Technology at The PHA Group, commented: “We are delighted to be working with MyTenNights. The company’s mission of using innovation to facilitate charitable giving is something we are proud to be delivering to media. We’re looking forward to playing our part in continuing to spread their message throughout the country.”