MGH, a full-service marketing communications agency, announced that it has been selected by Paul Fredrick, a high-end men’s clothing and accessories retailer, to lead new marketing efforts. The agency will manage all search engine marketing (SEM), retargeting and display ads, as well as social media advertising, to raise brand awareness and acquire new customers for Paul Fredrick’s growing e-commerce business.
“Great companies like Paul Fredrick are always forward-thinking about new ways to reach potential customers,” said Andy Malis, CEO of MGH. “As an agency with plenty of experience in the e-commerce space, we’re thrilled that this brand has chosen MGH to lead its efforts with a big, exciting digital marketing push.”
Paul Fredrick is a men’s clothing leader in both design and retail – from dress shirts, ties and suits, to casual wear, shoes and other accessories. Based in Fleetwood, Penn., the retailer makes products available through online or phone orders.