MSI has established itself as one of the world’s best laptop brands, with a reputation for industry-leading innovation and ambition to create the perfect gaming laptop. The integrated brief will develop MSI’s reputation in the UK – strengthening its leadership in gaming, and broadening its reach into creative, business and performance segments.
The appointment will utilise Nelson Bostock’s 30+ years’ experience working with category-leading consumer tech brands, and its use of human understanding to better connect with key audiences. The team will deliver a mix of media relations, content marketing, community management, influencer relations and event support.
Jeff Kuo, General Manager, MSI Notebook Division, says, “With glowing reviews, product awards and a strong consumer following, we are bringing the very best products to the UK market. However, it’s vital that we take advantage of the momentum we have already created. Nelson Bostock understands our products and our aspirations, and we’re excited to achieve some outstanding results together.”
Tim Lines, Director, Nelson Bostock UNLIMITED, says, “We work with the most innovative and disruptive tech brands around. MSI is the undisputed rising star in the gaming laptop space – with a strong and established following amongst consumers and influencers. It’s an exciting brief and we can’t wait to get started.”
Nelson Bostock UNLIMITED is part of integrated agency group UNLIMITED.
About MSI GAMING
As a world-leading gaming brand, MSI is the most trusted name in gaming and eSports. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation. Integrating gamers’ most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry! For more product information, please go to msi.com.
About Nelson Bostock UNLIMITED
Nelson Bostock UNLIMITED is an integrated communications agency for technology brands. With over 30 years’ experience, we draw on human understanding to connect businesses to audiences through compelling stories. Some of the world’s biggest tech brands (including BT, Canon, EE and Sophos), through to the most ambitious high growth businesses (such as Ocado Technology, Twilio and GoCardless), trust us to manage their reputations, shift perceptions and make moments.
For more information, head to our website: www.nelsonbostock.com