The New York Times Company Names Kathleen Diamantakis Managing Director of Strategy, T Brand

by | Feb 22, 2018

The New York Times Company announced the hiring of Kathleen Diamantakis as managing director of strategy at T Brand. In this role, Diamantakis will have responsibilities across T Brand Studio, as well as experience design agency Fake Love and influencer marketing agency HelloSociety, both acquired by The Times Company in 2016.

Diamantakis joins The Times from advertising agency Kirshenbaum Bond Senecal (KBS) where she was chief strategy development officer, responsible for co-creating the company’s integrated strategy practice and overseeing a team of 50 brand, content, social, data & analytics, and digital strategists, a role she assumed in 2017. At KBS she also served as co-chief strategy officer since 2014 and executive director of brand strategy since 2010, when she first joined. Prior to that, Diamantakis spent seven years at Ogilvy & Mather as group planning director and head of youth marketing practice, Tribe, as well as eight years at Monitor Group Consulting as both consultant and engineer.

“We are thrilled to welcome Kathleen to The Times and have her as a strategic partner in shaping what we do at T Brand and how we work with our clients,” said Amber Guild, president, T Brand. “Her rich agency-side experience will be pivotal as we continue to evolve T Brand Studio by harnessing the talent, creativity and strategic insight that will bring us to the next level.”

Diamantakis serves on the board of directors for She Runs It. She has won multiple Jay Chiat Strategy and Effie awards for her work, as well as a bronze Cannes Lion in Titanium and Integrated. She is co-founder of the On Behalf Organization, a group dedicated to raising a generation without hurtful bias.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


9 ways to use social proof to increase your conversions

9 ways to use social proof to increase your conversions

You can significantly improve your conversion rates by using social proof. Studies show that 88 percent of consumers trust user reviews just as much as personal recommendations. You can build trust and credibility with your potential customers by displaying customer...