Private Aviation Win Sets the Tone for Agency’s 40th Anniversary Year
(March 25, 2024) New York, NY — Nike Communications, Inc., the creative communications agency specializing in luxury and prestige brands such as Eleven Madison Park, Grey Goose, Leica, Montblanc, Robert Mondavi and Rosewood Hotels & Resorts, announces its appointment as the new agency of record for Wheels Up Experience Inc. (NYSE: UP), the leading provider of on-demand private aviation, effective immediately.
Wheels Up is on a mission to become the best-run private aviation company in the world. Six months into its reorganization plan under new CEO George Mattson, the brand is showing tangible progress via operational and service improvements, brought about largely through its relationship with Delta Air Lines. Now, it seeks to communicate its vision, brand promise and leadership in the marketplace, and expand its client base across both business travelers and affluent individual consumers.
Nike Communications was chosen as the brand’s new communications partner because of its strong track record in strategic brand building for best-in-class luxury brands, as well as for consistently delivering agenda-setting coverage in both financial and lifestyle media. According to Kristen Lauria, Chief Marketing Officer of Wheels Up, “Our intent to expand and reframe the private aviation market requires impactful storytelling and increasing our share of voice. Nike Communications impressed us with their experience in building global luxury and travel brands and a deep appreciation of our business objectives. We are very excited about their strategic plan and for the year ahead.”
Nina Kaminer, Founder and President of the Nike Communications, which was founded in May 1984, added, “Wheels Up is an exciting win to kick off our 40th Anniversary year, and speaks to our forty years of strategic excellence in brand transformation. We will take a holistic approach to Wheels Up’s media relations, brand partnerships, influencers and experiential marketing for long-term, measurable success. We are so proud to be working with them to help them achieve their growth goals.”
About Wheels Up
Wheels Up Experience Inc. (NYSE: UP) is the leading provider of on-demand private aviation in the U.S. and one of the largest companies in the industry. Wheels Up offers a complete global aviation solution with a large and diverse fleet and a global network of safety vetted charter operators, all backed by an uncompromising commitment to safety and service. Customers can access charter and membership programs, as well as unique commercial travel benefits through a one-of-a-kind, strategic partnership with Delta Air Lines. Wheels Up also offers freight, safety and security solutions and managed services to individuals, industry, government and civil organizations. Guided by the mission to deliver a premium aviation solution for every customer journey, members and customers have the digital convenience to search, book, and fly through the Wheels Up mobile app and website.
To learn more about Wheels Up, please visit Wheelsup.com.