Pioneer in creating 3D digital twin cities selects the lorries to drive media relations, content and overall growth in the U.S.
BOSTON – March 29, 2023 – Nomoko, the global leader in digitizing urban landscapes for photorealistic 3D digital twin cities, has appointed b2b technology PR and integrated marketing agency Red Lorry Yellow Lorry (the lorries) as its public relations agency of record. The lorries will implement a media and influencer relations campaign, along with strategic content support, to raise awareness of Nomoko’s mission to digitize the world with cutting-edge drone technology.
The integrated program will be run out of the agency’s Boston and Austin offices. The lorries’ tech and digital media experts will amplify news, events, customer and partner stories. A core element of the program is creating executive thought leadership introducing digital twin technology to urban and city planners, architects, real estate players, landscape designers, industrial firms, and companies operating in the gaming and virtual reality space.
“This is the second time I have engaged the lorries – first in France and now the North American team,” said Nikoleta Guetcheva, head of sales and marketing at Nomoko. “The lorries’ proven success of driving media results across all global regions is something I know I can depend on. And they’ve certainly hit the ground running! Their smart media strategy secured an interview with a tier one outlet in just our first few weeks working together – enabling us to introduce Nomoko’s digital twin capabilities to the U.S. press.”
“Nomoko’s mission to digitize the world applies to an endless number of business use cases – and that’s a fun story for us to help them tell,” said Meredith L. Eaton, managing director of North America at Red Lorry Yellow Lorry. “Many of us got into tech PR for the chance to see first-hand the innovations shaping the world around us – and Nomoko is doing exactly that! We are excited to tell Nomoko’s story, but even more curious to see the company driving change across a number of sectors.”
With the addition of Nomoko, the lorries’ IT practice continues to grow across its six offices worldwide. To learn more about how the lorries can help you boost your PR and marketing efforts, contact us today.
ABOUT RED LORRY YELLOW LORRY
Headquartered in London with offices in Berlin, Paris, Boston, Austin and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing, and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, cybersecurity, enterprise IT, M&E and MarTech sectors – including Scandit, Avid, CertiK, Imprivata, Panavision and Cloudreach.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its six offices and global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.
Nomoko is a Swiss tech startup unlocking the power of Digital Twins one industry at a time. ONe a mission to make the physical world accessible as a digital ecosystem. Nomoko creates new solutions to visualize and analyze spatial data and location intelligence. Building on many years of research and development, Nomoko has created an end-to-end drone-based process that captures and digitizes the real world. Nomoko offers semantically segmented, hyper accurate, georeferenced 3D maps of Digital Twins organized into one consistent format.