Internationally-acclaimed multimedia platform, NYLON Media, which includes NYLON.com, Socialyte and SIMPLY, today announces that it has named EVINS Communications Ltd. as its agency of record. EVINS will be responsible for managing all media relations, strategic partnerships and events for NYLON Media and its portfolio of industry-leading brands.
As a leading international provider of fashion, beauty, music, and pop culture content for millennial women, NYLON Media’s 360-degree portfolio includes NYLON.com, its online editorial platform celebrating the risk-takers and rule-breakers who are redefining the look, sound and culture of today; Socialyte, a creative full-service influencer marketing agency and content production studio that partners with award-winning digital creators on campaigns tailored to a brand’s specific needs; and SIMPLY, an agency joining together industry leaders and hopefuls through flagship fashion and beauty conferences, working with celebrity bloggers in the digital space on media strategy, brand partnerships and content creation.
“Comprised of forward-thinkers who identify and execute strategies from a 360-degree viewpoint, NYLON Media aligns perfectly with EVINS’ core strengths and values,” said Robert Schaltenbrand, Senior Vice President of the Lifestyle & Travel Division at EVINS. “We are thrilled NYLON selected EVINS as its partner and look forward to working with a company that is making a significant impact on today’s social culture.”
In addition to Socialyte and SIMPLY, NYLON Media has also expanded its portfolio of services to include THE STUDIO @ NYLON, a talent, creative, and event production house creating experiential programs for brands. Through the company’s editorial lens, THE STUDIO @ NYLON offers brands the opportunity to engage with the company’s highly-coveted audience by producing authentically cool and socially-led content.
“EVINS’ successful track record of brand strategies and effective communications made them the clear partner for the NYLON brand,” said Evan Luzzatto, President of NYLON Media. “We are impressed with EVINS’ clear understanding of our industry and our unique position within it.”
NYLON Media’s portfolio provides an integrated market leader for brands, boasting digital and social reach. The addition of Socialyte and SIMPLY adds breadth and depth to the business, enabling the brand to connect and engage at a more immersive level with its consumers, brands and leading talent in the industry. By working with brands at every stage of an influencer marketing campaign and identifying influencer-driven solutions for a brand’s marketing and communications objectives, NYLON is without peer in the marketplace.