Ocrolus selects BackBay Communications as Agency of Record

by | Apr 15, 2021

Ocrolus, the only automation platform that analyzes financial documents and digital data with over 99% accuracy, has selected BackBay Communications as its agency of record. BackBay is an integrated financial services public relations, content development, and digital marketing agency with dedicated teams focused on financial technology, asset management, private equity and venture capital, and impact investing.

BackBay will develop and deploy an integrated public relations and thought leadership program to help build brand awareness andenterprise value for Ocrolus among potential financial services clients, investors, and employees.

“We spoke with a number of firms before choosing BackBay Communications to be our PR and content partner,” said Tim Dubes, Vice President, Marketing, Ocrolus. “BackBay stood out because of their in-depth knowledge of the fintech landscape, strong relationships with the media, and in-house content development capabilities through the former financial services journalists they have on staff.”

“We are excited to have the opportunity to work with the fastest growing fintech in the U.S. It’s an honor to be selected by Ocrolus,” said Bill Haynes, Founder & CEO, BackBay Communications. “We look forward to partnering with the company to leverage their news and perspectives to help foster further growth.”

BackBay partners with fintech clients – from disruptive startups to large global public corporations – to create and execute communications programs designed to help them accelerate growth, capitalize on new market opportunities and build credibility. To learn more about BackBay’s approach and expertise in fintech communications please click here.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


SEO vs. paid advertising—which one is better for you and why?

SEO vs. paid advertising—which one is better for you and why?

SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...

‘Together for implementation’: 3 things we learned at COP27

‘Together for implementation’: 3 things we learned at COP27

‘Together for Implementation.’ That has been the mantra of the COP27 Presidency, a direct and deliberate riposte to the notion that for all the attention garnered by this annual gathering of world leaders, financial institutions, climate experts, activists,...