The PHA Group announced its appointment by award-winning, probiotic chocolate brand, Ohso, to manage its PR & influencer programme in the UK.
One of the UK’s leading independent PR agencies, The PHA Group has been tasked with raising the profile of Ohso through consumer media engagement, product PR and reviews, trade media outreach and a targeted influencer engagement programme.
Ohso chocolate has been carefully crafted using high quality dark Belgian chocolate. Each bar is microencapsulated with over a billion live cultures (commonly known as probiotics) in every bar. Studies have shown that probiotics help to balance the friendly bacteria in the gut which promotes digestive health and boosts the immune system.
The Ohso chocolate range includes four delectable flavours that are made using the finest quality, and sustainably sourcedingredients. There are two original flavours – Ohso Dark (54% cocoa) and Ohso orange (54% cocoa) as well as two no added sugar variants – Ohso Dark (70% cocoa) and Ohso Raspberry (70% cocoa).
The PHA Group was appointed after they impressed the brand with their unique credentials spanning across the consumer, food and health sectors as well as their extensive experience in product PR, business profiling, influencer engagement and trade PR.
Andrew Marten, Founder of Ohso, commented: “We’re excited to be working with the Consumer PR team at The PHA Group. They have demonstrated impressive journalist and influencer contacts and brilliant experience across the consumer, food and health sectors and so we’re looking forward to seeing how the team will raise awareness of Ohso over the coming months.”
Suzanne Haysler, Senior Account Director at The PHA Group, commented: “We’re thrilled to be working with Ohso chocolate. The brands range of probiotic, portion-controlled chocolate tastes delicious and so we know it’s something the UK media and influencers will love!”
