Parasol, a brand marketing and public relations agency specializing in the luxury lifestyle and hospitality industry, has been announced as the Agency of Record for One&Only Resorts. The award-winning agency will handle full scope of services for the luxury hotel brand, including public relations as well as creation of brand marketing partnerships and strategic relationships.
Created exclusively for the ultra-luxury market, One&Only is conceived as a hallmark of excellence. Set in some of the most beautiful locales in the world, each award-winning resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unrivalled.
“As One&Only continues to grow its global portfolio of ultra-luxury properties, Parasol’s expertise in executing innovative brand building programming, media relations and marketing partnership strategies, make them the perfect brand partner,” said Ashley McBain, Vice President of Global Communications, One&Only Resorts.
“Parasol is thrilled to contribute to One&Only’s global expansion, especially with the evolution of the new brand pillars and the introduction of new luxury properties in some of the most exciting destinations, from Rwanda to Montenegro,” said Andrea Werbel, Founder and Managing Director of Parasol.