Osborn Barr Adds Nutrien to Client Roster

by | Jun 4, 2018

Osborn Barr (O+B | P), a full-service agency with offices in St. Louis, Kansas City and Nashville, will be partnering with the retail division of Nutrien Ltd., the world’s premier provider of crop inputs and services, to engage in significant rebranding and digital projects.

“O+B | P has an unmatched reputation for helping agriculture brands effectively tell their stories to rural audiences – all while driving results for their clients. We look forward to partnering with O+B | P to help with the exciting initiatives we have planned for the retail division of Nutrien,” said Brent Smith, VP of Marketing.

In January 2018, Agrium and Potash Corporation of Saskatchewan merged to create Nutrien, a global retail distribution network that includes more than 1,500 farm retail centers across North and South America. With nearly 20,000 employees and operations and investments in 14 countries, the company is committed to providing products and services that help growers optimize crop yields and their returns.

“Nutrien is truly a leader in their sector, and it’s a privilege to partner in their innovative approach, forward-thinking initiatives and determination to grow in a way that also translates into growth for their customers,” said Rhonda Ries, president of O+B | P.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


How to craft a compelling branding proposal that wows your prospects

How to craft a compelling branding proposal that wows your prospects

What’s the best way of writing a branding proposal that captures a potential client’s interest? What information do you need to provide? Is there a standard structure that’s known to be effective? In this article, we’ll explore all these questions and more. We’ll also...