After a competitive review, Osborn Barr | Paramore (OBP), a full-service agency with offices in St. Louis, Kansas City and Nashville, is partnering with Pilgrim’s, a leading global poultry and prepared foods company. OBP will focus on increasing brand awareness and customer engagement for Pilgrim’s USA, growing the connection between the brands and consumers.
“Pilgrim’s sets the gold standard for poultry products and flavor profiles based on consumer insights,” said Michael Whitmer, group director at OBP. “Our experience telling brand stories in a way that resonates with key consumers will have a direct benefit on their strategic outcomes and ultimately produce sales.”
With over 30,000 employees, 26 production facilities and four prepared foods facilities across the United States, Pilgrim’s strives to provide consistent, high-quality, affordable products to retailers, food service providers, restaurants and consumers.
“OBP’s mix of creativity and data-driven execution was the right match for our business,” said Kelsie McEndaffer, public relations and communications manager at Pilgrim’s. “We are focused on expanding awareness of the unique benefits our brand portfolio brings to the market. Right from the start, OBP understood what was important to our team and worked to move us closer to our goals.”
OBP is known for their team’s ability to effectively share brands’ stories to deliver results. In partnering with Pilgrim’s, the agency will focus on social media and public relations to support existing marketing and advertising campaigns.
Get Your Daily PR Updates
Subscribe to get daily PR News updates from Bulldog Reporter
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. New research from loyalty and customer engagement form Brand Keys...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Covering Climate Now: (@CoveringClimate) cofounded by Columbia Journalism Review (@cjr) and The Nation (@thenation)...
Regardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the debate. A candidate...