After a competitive review, Osborn Barr | Paramore (OBP), a full-service agency with offices in St. Louis, Kansas City and Nashville, is partnering with Pilgrim’s, a leading global poultry and prepared foods company. OBP will focus on increasing brand awareness and customer engagement for Pilgrim’s USA, growing the connection between the brands and consumers.

“Pilgrim’s sets the gold standard for poultry products and flavor profiles based on consumer insights,” said Michael Whitmer, group director at OBP. “Our experience telling brand stories in a way that resonates with key consumers will have a direct benefit on their strategic outcomes and ultimately produce sales.”

With over 30,000 employees, 26 production facilities and four prepared foods facilities across the United States, Pilgrim’s strives to provide consistent, high-quality, affordable products to retailers, food service providers, restaurants and consumers.

“OBP’s mix of creativity and data-driven execution was the right match for our business,” said Kelsie McEndaffer, public relations and communications manager at Pilgrim’s. “We are focused on expanding awareness of the unique benefits our brand portfolio brings to the market. Right from the start, OBP understood what was important to our team and worked to move us closer to our goals.”

OBP is known for their team’s ability to effectively share brands’ stories to deliver results. In partnering with Pilgrim’s, the agency will focus on social media and public relations to support existing marketing and advertising campaigns.

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