Osborn Barr (O+B | P), a marketing communications agency with offices in St. Louis, Kansas City and Nashville, announced the promotion of Karen Pfautsch to Senior Vice President.

As Senior Vice President, Pfautsch will be responsible for overall account performance and oversee multiple account teams, while working in tandem with other agency discipline leaders to ensure mutual client and agency success. She will act as a business partner to clients and take a leadership role in helping them solve complex business and marketing issues while staying apprised of the issues in the industry and political environment affecting client’s business.

Pfautsch will provide strategic leadership to the agency, to its clients and to the industries serviced by promoting the interests and issues in agriculture and rural America with authenticity and voice for the firm’s Rural Spirit platform.

“As we approach 2019, I’m thrilled to have Karen move up in the agency to a role that we have no doubt she will excel in,” said Rhonda Ries, president of O+B | P. “Karen’s integrity and reputation with our clients makes her an invaluable team member, and I look forward to seeing her leadership within the agency advance to a new level.”

For 15 years, Pfautsch has held various positions at O+B | P, most recently as a Vice President at the agency’s St. Louis office headquarters. As VP, Pfautsch provided leadership for a group of O+B | P clients, including the United Soybean Board (USB), National Corn Growers Association, U.S. Soybean Export Council and others., in addition to leading the agency’s Barnstorm initiative. Since joining O+B | P in 2003, she has played an active role in helping USB farmer-leadership reach its strategic goals through marketing and communications activities.

O+B | P is a full-service agency serving the agriculture and rural industry for more than three decades. The company boasts an award-winning team serving clients in the agriculture, tourism, health care, and education industries. The team of more than 150 is comprised of marketing professionals with broad experience developing and implementing strategic communications including digital, content, public relations, social, broadcast, creative and advertising.

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